The KLEVA Story

The story of Kleva Brands (Super Sleeper Pro™, KLEVA CLEAN®, Kleva Range®) started in 2009 with a straightforward idea: identify common household problems and develop useful, reliable solutions. What started with one innovative kitchen product has grown into a collection of recognised brands across cooking, cleaning, home, bedding and lifestyle. Today, KLEVA® Brands remains an Australian family-owned business focused on creating practical products that make everyday life simpler.

Timeline of Innovation & Growth

2009 | The Kleva Range® Begins Kleva Range® was founded by James Cheney in 2009 with the launch of the Kleva Sharp™ Knife Sharpener. With over 1 million sold, the product’s success established the foundation for the evolution of the Kleva Range® and its practical household solutions.

2012–2018 | Expanding Around the Home & Major Milestones Following the success of the Kleva Sharp™, Kleva Range® gradually expanded beyond knife sharpeners and introduced products across the kitchen, garden, cleaning and household categories. Garden shears and tools were added in 2012, followed by products such as the Sumo Slicer®, Diamond Earth® Cookware and Miracle Magnetic Duster®. By 2018, the growing popularity of Kleva Range® resulted in a major milestone: reaching 100,000 orders.

2017 | Super Sleeper Pro® Launches After identifying a need for more affordable and practical sleep solutions, the Kleva Range® team launched Super Sleeper Pro® with a new mattress topper. The range was created to help customers improve the comfort and support of their existing mattress rather than replacing it entirely.

2020 | Every Comfort Pillow Super Sleeper Pro® launched the Every Comfort Pillow, promoted as Australia’s first fully self-adjustable pillow. Its adjustable design allowed customers to personalise the height and comfort of their pillow to suit their preferred sleeping position. The SUPER SLEEPER PRO business name was formally registered in September 2020.

2021 | Royal Deluxe Dream Sheets The Royal Deluxe Dream Sheets were added to the Super Sleeper Pro® range, expanding the brand beyond mattress toppers and pillows into premium bedding. Super Sleeper Pro® reached 100,000 orders in 2021.

2022 | KLEVA CLEAN® Begins The KLEVA CLEAN® cleaning range began with the launch of the KLEVA CLEAN® Pressure Washer. The brand later expanded into cordless vacuums, self-emptying vacuum systems, floor washers and other practical floor-care solutions designed to make household cleaning faster and more manageable.

2024 | Massive Growth, Awards, and The Marshmellow® 2024 marked a year of massive expansion and recognition. The Marshmellow® collection was introduced as part of the growing Super Sleeper Pro® range, expanding the brand’s sleep offering with plush mattress toppers, pillows and bedding products designed to provide a softer, more luxurious sleep experience. Super Sleeper Pro® reached 200,000 orders in 2024. The KLEVA CLEAN® business name was formally registered in February 2024. Product popularity surged, with the Cube Cutter selling 50,000 units in April 2024, and Kleva Range® hitting an incredible milestone of 1,000,000 orders. This year also marked the beginning of consistent recognition from ProductReview.com.au, with awards won across multiple products from 2024 through 2026.

2025 | Becoming KLEVA® Brands As the company’s product and brand portfolio continued to grow, the business transitioned from Take Two Marketing and Events to KLEVA® Brands. The new identity brought the company’s brands, products and retail operations together under one clear name, and KLEVA BRANDS PTY LTD became the company’s registered entity name on 12 February 2025. Sales momentum continued to accelerate: Smartplay sold 50,000 units in February 2025, and the KLEVA CLEAN® Collection achieved 50,000 units sold in April 2025.

KLEVA® Brands continued to expand its television, digital and retail presence. The KlevaRanger mascot was introduced as a new face for the brand’s promotional campaigns and appeared on Channel 7 during the 2025 Black Friday campaign.

2026 | Continued Excellence KLEVA® Brands has maintained its high standards with ongoing ProductReview.com.au awards across its product lines, continuing the trend of excellence established since 2024 and solidifying its reputation for quality and customer satisfaction.

Today | Practical Products for Everyday Living

Today, KLEVA® Brands develops and supplies products across kitchen and cooking, cleaning, floor care, smart home, bedding, sleep and lifestyle categories. Our products are supported by Australian-based customer service, nationwide delivery, television and digital campaigns, and a growing network of retail partners. Although our range has grown, our purpose remains the same: to listen to our customers, identify everyday problems and create practical products that help make life better.

Life Just Got Better

From the first Kleva Sharp™ to an expanding family of household brands, every stage of our journey has been shaped by innovation, customer feedback and a commitment to practical design. We will continue developing useful products that help Australians spend less time on everyday tasks and more time doing the things that matter.